17523 Colima Road, City of Industry, CA 91748, 1-626-581-9988


SAMSUNG 50″ The Frame QLED 4K UHD HDR Smart TV (2020)

$1,299.99 $1,199.99

The elegant, modern design blends flawlessly to elevate your home décor.

Transform The Frame into a beautiful work of art when you’re not watching TV with Art Mode.

SKU: QN50LS03TAFXZA Category: Brand:


TV when it’s on.
Art when it’s off.


‘”…the Art Mode and fine picture quality makes this unique addition to our home.”

– 55″ Class The Frame QLED Smart 4K UHD TV (2019), Skaneateles, NY, USA, samsung.com

Designed to look like a frame

Designed to look
like a frame

Frame-look Design


Customize to your style

Customizable Bezel

The Frame offers a variety of customizable, magnetic bezels so you can easily choose – or even change – your favorite color to best suit your space.*

Customize to your style

Turn off to beautify your space with art

Style and personalize art

Art Mode

*Motion Sensor and Brightness Sensor operate only in Art Mode. Performance may vary depending on the lighting condition.

Art Store for The Frame

Art Store

Bring world-class museums and galleries into your home with the Art Store. Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists’ work.*

Bringing world-class galleries to you

Try it for 3 months

Try it for 3 months

* Visit https://promos.samsungpromotions.com/2020TheFrameArtStorePromo/ for details.
* Standard fees apply following the 3-month trial.


Curated just for you

Auto Curation  

The Frame learns your taste in art and automatically recommends new artwork. It also keeps you informed of new and popular artists as they become available in the Art Store.


Enjoy art curated for you


See the world in QLED Technology

Bring more than a billion colors to life

100% Color Volume with Quantum Dot*

 *QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.


Adjust to the mood of your content

Dual LED

Dual LED backlighting technology adjusts the color tone so you can watch it the way it was meant to be seen.  

Adjust to the mood of your content

Gorgeous from all sides

No Gap Wall-Mount™ with One Invisible Connection™

The Frame looks like the real thing, hanging flush to the wall. Plus, with just one slim cable coming from the TV, you can enjoy your favorite content or art without distraction.*


Customize to your style

Studio Stand

Customize The Frame even further, with the ultra-chic studio stand to elevate style and interior décor.*


Collect your favorites


Build your own personalized collection of favorite art pieces. Select and mark the pieces you like as favorites so you can easily access them all in one place.*

Collect your favorites

Frame your most-loved moments

My Collection

Easily upload and display your own photographs on The Frame via your smartphone using the SmartThings app or a USB flash drive.*

Frame your most-loved moments

Make your photos unique


Transform your photos using pre-loaded filters to add your own personal flair.

Add artistic filters to your photos

Your art, your way

Mat Option

Customize the artwork even further with matting options to make it more realistic. Choose from 4 different mat layout options and a palette of 16 different colors to find the perfect fit.

Your art, your way

Beyond the black screen

Ambient Mode+

Watch your TV virtually disappear into the walls of your home. Ambient Mode + mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today’s headlines, and more.*

No more blank screens

Surroundings change, picture stays perfect

Adaptive Picture  

Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room’s lighting conditions for an amazing picture – wherever and whenever you are watching.


Catch every word without distractions

Active Voice Amplifier (AVA)

Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.


More ways to enjoy TV

Rethink what Smart TV can do


Mirror your mobile device

Mobile Mirroring

Go from watching your favorite show on your mobile device to watching on The Frame TV with a bigger screen. Mirror content from your smartphone or tablet via SmartThings, or pair with your Apple devices to project via AirPlay 2.


Second screen on your big screen

Multi View

Multi View splits your TV screen in two, putting the content you’re watching on one side while mirroring your mobile screen on the other. Watch workout videos, check sports stats and more while watching your favorite show or game.*

Experience more at once

Choose your voice assistant

Multiple Voice Assistants

Your favorite digital assistants (Alexa, Google Assistant and Bixby) are now directly integrated into the Frame – they let you control your TV with your voice, get information, and do so much more.¹

Seamless voice control

OneRemote for total control


The sleek and slim OneRemote automatically detects and controls all compatible connected devices and content.*