It was 1925 and Americans were getting better rest than ever before thanks to the then newly-invented Pocketed Coil®. For the first time, a signature, mass-produced bed, offered individual support and motion separation. This achievement marked the official launch and introduction to the world of the Beautyrest® line. 

Henry Ford, Thomas Edison, H.G. Wells, and George Bernard Shaw, all movers and shakers in their own regard, had one thing in common: they, like many Americans, couldn’t risk a poor night’s sleep for the progress of tomorrow. Each demanded better sleep and found the answer with Beautyrest®.

Then 1958, Simmons forever changed the bedroom again by being the first manufacturer to create Queen and King mattress sizes. The ability to sleep like a royal was now available to everyone. 

One of our most iconic ads, “The Bowling Ball Mattress” debuted in 1995 to illustrate how the world’s premier support system, our Pocketed Coil® springs, resists motion transfer for less partner disturbance. 

In 2000, we revolutionized the industry again by creating the first non-flip mattress. No more wrestling with your mattress, knocking down lamps, and rearranging your bedroom every year. 

The introduction of the T3 Pocketed Coil® in 2003 was another big advancement for Beautyrest®. Triple-stranded high-quality springs provide our best support system yet. The T3 Pocketed Coil® enhances both support and pressure relief while reducing motion and increasing the durability of the mattress. 

In 2006, we introduced Beautyrest® Black to the world. A mattress line that has become synonymous with indulgent and restorative sleep and high-end bedding, Beautyrest® Black is now the #1 luxury innerspring line in the industry. 

Today, we’re bringing the mattress shopping experience direct to your doorstep. Historically, our lineup’s only been available in store. But we’re expanding and now offering the Beautyrest Hybrid and Beautyrest Black mattresses directly through our site.

We’re even changing the delivery experience by giving you control over when your mattress is delivered, set up in your home, and having the old mattress removed. We call it White Glove Delivery. 

Lastly, we understand there can be some uncertainty around buying a mattress online without trying it first. That is why our mattresses come with our 100-Night In-Home trial. You have 100 nights to try your new Beautyrest mattress in the comfort of your own home, and return it for a full refund if you decide it isn’t a fit for you. No gimmicks or guesswork. Just an honest trial with nothing to lose.

But don’t expect us to stop here. As we look to our future, we aim to lead all future efforts toward restorative, indulgent sleep so you can wake up as your best self day in and out.